Comments on: Japanese TV ads http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/ everything jappy! Mon, 30 Jan 2012 08:06:19 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: tony http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-1769 tony Sat, 26 Dec 2009 03:14:12 +0000 http://www.nekoguchi.com/?p=1461#comment-1769 even their Christmas commercials are fun to watch http://www.japansugoi.com/wordpress/japanese-christmas-tv-commercials/ even their Christmas commercials are fun to watch
http://www.japansugoi.com/wordpress/japanese-christmas-tv-commercials/

]]> By: dice http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-657 dice Mon, 16 Feb 2009 03:33:38 +0000 http://www.nekoguchi.com/?p=1461#comment-657 @ AS: yeah the Japanese ads are interesting probably they're not very mainstream with the rest of the world. LOL I've haven't seen much US ads though. @ Kasumi: deshou? I can just picture the creative brief! @ Adun: LOL I get what you mean about getting weird-ed out. @ ron~: Yeah they're always fresh to watch @ zinc: woah essay there! good points. Especially agree with the Bigger LOGO thingy! But you know the so called standards and guidelines falls mainly with the client's marketing strategy but that again boils down to and how the market / audience perceives as what is acceptable and what's not. If i come down to the core, there's only the culture and mentality of the audience to "blame". I haven't watched the famous Jade Seah saga. LOL didn't know about it as I was in Japan during the Olympics. Different coverage they have. I prolly should google for it now. LOL Oh and the Sega ad.. I didn't know about that but it sure makes sense.. @ AS: yeah the Japanese ads are interesting probably they’re not very mainstream with the rest of the world. LOL I’ve haven’t seen much US ads though.

@ Kasumi: deshou? I can just picture the creative brief!

@ Adun: LOL I get what you mean about getting weird-ed out.

@ ron~: Yeah they’re always fresh to watch

@ zinc: woah essay there! good points. Especially agree with the Bigger LOGO thingy! But you know the so called standards and guidelines falls mainly with the client’s marketing strategy but that again boils down to and how the market / audience perceives as what is acceptable and what’s not. If i come down to the core, there’s only the culture and mentality of the audience to “blame”. I haven’t watched the famous Jade Seah saga. LOL didn’t know about it as I was in Japan during the Olympics. Different coverage they have. I prolly should google for it now. LOL

Oh and the Sega ad.. I didn’t know about that but it sure makes sense..

]]> By: Zinc http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-649 Zinc Sun, 15 Feb 2009 12:06:36 +0000 http://www.nekoguchi.com/?p=1461#comment-649 Not sure when the Sega ad was shown but it reminded me part of the company’s history back in the late 90s. Back then, the management was in peril, part of the board wanted to only focus on developing games while the rest wanted to do hardware and software. The end result, the Dreamcast was launched and it became a flop, in fact they lost on both hardware and software fronts and a chunk of market share. Long story short, the ad reflected the state Sega was in back then, beaten up… badly, maybe that was the message to the shareholders. At least they’re getting the act together nowadays with more quality releases. Virtual Tennis, anyone? Not sure when the Sega ad was shown but it reminded me part of the company’s history back in the late 90s. Back then, the management was in peril, part of the board wanted to only focus on developing games while the rest wanted to do hardware and software. The end result, the Dreamcast was launched and it became a flop, in fact they lost on both hardware and software fronts and a chunk of market share. Long story short, the ad reflected the state Sega was in back then, beaten up… badly, maybe that was the message to the shareholders. At least they’re getting the act together nowadays with more quality releases. Virtual Tennis, anyone?

]]> By: Zinc http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-648 Zinc Sun, 15 Feb 2009 11:57:25 +0000 http://www.nekoguchi.com/?p=1461#comment-648 Singapore ads should really take a page from the Jap ad bible, they’re easy to digest, hilarious and most importantly memorable. Isn’t that the main objective? The so called “standards” or “guidelines” they teach in creative schools are just binding free flowing creativity. Where’s the fun in viewing “standardized” ads? It’s that same ol “been there, done that” kind of feeling. I guess companies who set out to make ads declare so many constraints that they not only lost focus on the big picture but also snuff out any form of creativity. Bigger logo, checked. Elaborate description of product, checked. More pictures/angles of product, checked. The list just goes on. On the other hand, Jap ads only have 1, yes uno, checkbox, that is, lasting impression, anything else is secondary and that’s the way ads should be. A split second shot of the advertised product or anything that breaks convention triggers human curiosity to find out more. Just an example, Youtube clips of Jade Seah spouting the F word on Olympics gathered tons of views and watching myself, I only managed to catch it only after a few repeats which made me wondered how people managed to catch that and got it recorded! Right, it’s not an ad but it does break conventions, how often do you hear vulgarities on local TV? More importantly it spread like wildfire, I bet it became one of the most searched entries on Google Singapore for that week. Oh yah, did I also mentioned that Singapore TV productions are hopeless, they’re an insult and eyesore to anyone that can see. Singapore ads should really take a page from the Jap ad bible, they’re easy to digest, hilarious and most importantly memorable. Isn’t that the main objective? The so called “standards” or “guidelines” they teach in creative schools are just binding free flowing creativity. Where’s the fun in viewing “standardized” ads? It’s that same ol “been there, done that” kind of feeling. I guess companies who set out to make ads declare so many constraints that they not only lost focus on the big picture but also snuff out any form of creativity. Bigger logo, checked. Elaborate description of product, checked. More pictures/angles of product, checked. The list just goes on. On the other hand, Jap ads only have 1, yes uno, checkbox, that is, lasting impression, anything else is secondary and that’s the way ads should be. A split second shot of the advertised product or anything that breaks convention triggers human curiosity to find out more. Just an example, Youtube clips of Jade Seah spouting the F word on Olympics gathered tons of views and watching myself, I only managed to catch it only after a few repeats which made me wondered how people managed to catch that and got it recorded! Right, it’s not an ad but it does break conventions, how often do you hear vulgarities on local TV? More importantly it spread like wildfire, I bet it became one of the most searched entries on Google Singapore for that week. Oh yah, did I also mentioned that Singapore TV productions are hopeless, they’re an insult and eyesore to anyone that can see.

]]> By: ron~ http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-640 ron~ Sat, 14 Feb 2009 12:37:36 +0000 http://www.nekoguchi.com/?p=1461#comment-640 haha i still think japanese ads are the best :D haha i still think japanese ads are the best :D

]]> By: Adun http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-637 Adun Fri, 13 Feb 2009 22:14:33 +0000 http://www.nekoguchi.com/?p=1461#comment-637 When I first saw Japanese ads, they weirded me out. Actually some still weird me out but nowadays I do find some humour in them. When I first saw Japanese ads, they weirded me out. Actually some still weird me out but nowadays I do find some humour in them.

]]> By: kasumi http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-633 kasumi Fri, 13 Feb 2009 11:16:29 +0000 http://www.nekoguchi.com/?p=1461#comment-633 Muahaha! I like the first ad the most! Muahaha! I like the first ad the most!

]]> By: AS http://www.nekoguchi.com/2009/02/12/japanese-tv-ads/comment-page-1/#comment-631 AS Fri, 13 Feb 2009 02:21:07 +0000 http://www.nekoguchi.com/?p=1461#comment-631 Haha, I remember watching these commercials ^^. I've never seen the Sega commercial before but now can say that I have xD. Japanese commercials are much more interesting than the ones I see in the US. Haha, I remember watching these commercials ^^. I’ve never seen the Sega commercial before but now can say that I have xD. Japanese commercials are much more interesting than the ones I see in the US.

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